The Longitudinal Consumer Journey
Free White Paper by Healthgrades & Gartner
Integrating CRM & EHR Systems To Improve Patient Engagement
Successful patient engagement in the on-demand economy requires a complete understanding of consumers in your market. In order to acquire this 360° view, providers must look beyond point-of-care events and examine consumer behavior, attributes, and risk.
Longitudinal engagement in healthcare is supported and accomplished by two primary systems: CRM and EHR. Integrating these two platforms gives health systems the ability to understand a consumer’s care journey both in and out of the hospital.
Consumers weigh a lot of options when selecting a provider or hospital, such as price, amenities, service, and convenience. Learn what they value most and how to provide them with meaningful messages that address their wants and needs. Expand the care continuum beyond hospital walls to inspire behavior change and improve outcomes.
In this Gartner research, we explore the longitudinal consumer journey to help solve some of the critical patient loyalty and engagement challenges facing healthcare organizations.
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